Non-Designers Have Access to Simple Tools
For non-designers, accessing great marketing tools doesn’t have to be an expensive or complicated task. While large corporations often hire an entire team of designers, and independent artists and freelancers may possess a deep understanding of design, there are resources out there that even the untrained eye can use.
For instance, Canva is a free online tool specifically designed for non-designers. It’s user-friendly and has a drag-and-drop interface that guides users through the design process. Best of all, it comes with a massive library of pre-made designs, templates and images, plus it has an incredibly generous copyright policy that allows users to use their images on social media, websites, flyers and more.
In addition to using tools like Canva, it’s also important for non-designers to take the time to gain an understanding of design principles. Even without any previous experience, designers can quickly learn about the basics of design such as layout, color, images and typography. A great way to learn is by studying the work of designers and learning their techniques. Many design courses are also available online or in person, so non-designers can attend to give themselves the confidence they need to realize their own creative projects.
Ultimately, even those without a formal background in design can use simple tools to create strong marketing campaigns. By taking advantage of tools like Canva, and additionally learning about design, non-designers can still produce clear and compelling visuals. With a little bit of creativity and some practice, anyone can master the art of design.