Colour selection is a process that should never be taken lightly, since it will ultimately define the look and feel of any motion graphic design piece. As a motion designer, being both knowledgeable and creative with your colour selection tools is critical for ensuring the successful outcome of your project. Luckily, there are many effective tools available to choose from that can help you select, manipulate and apply colours to your motion graphics in no time.
Understandably, many motion designers will start off by using basic colour selection software, such as Adobe’s Colour Wheel or Photoshop’s Select and Mask tool, which offer a range of preset palettes and basic colour correction options. These tools are particularly helpful when using photos, textures, logos and other graphic elements in the motion design.
But if you are looking for more accurate and advanced colour selection tools, there are several platforms available, such as Adobe Capture, Adobe Kuler and Pantone Connect, that provide access to millions of colour palettes, patterns and textures. These tools offer more refined results and allow for unrestricted creativity, allowing the designer to adjust hues, contrast, clarity and saturation for a more refined and polished look. Additionally, these platforms provide the ability to instantly save and share palettes with team members, which makes collaboration effortless!
Choosing the right colour selection tool for your motion graphic can be a difficult decision. From basic colour selection software to powerful colour-sharing platforms, there are many options to chose from. However, with a little bit of research and exploration, any designer can find the perfect tools for their next project so that their work can shine!