The Lean Startup

Lean Startup is a new, field-tested philosophy that provides you with a toolset to minimize failure and increase your chances of success. It's really important to internalize the mindset and business style of early startups.

The Lean Startup Book

The Lean Startup is a groundbreaking book written by entrepreneur and business consultant Eric Ries. The book, first published in 2011, details a new way of managing a business by focusing on customer feedback, utilizing small experiments and data-driven decision making. The Lean Startup has become one of the most popular and influential business books of the 21st century and continues to shape the modern business landscape.

What a Designer Can Learn from This Book

  • Productivity Habits: The Lean Startup offers an array of productivity habits that allow you to get the most out of your working hours. These methods will help designers more effectively prioritize tasks and improve their workflow.

  • Workshop Design: The Lean Startup provides insight into how to create and run effective workshops that allow for both creative freedom and structure. This is essential for designers and other creative professionals.

  • Non-Designers: The Lean Startup also gives valuable advice in how to communicate more effectively with co-workers and customers who are not designers. It provides tips on how to make ideas more accessible and easier to understand for non-designers.

  • Designers: Finally, the book is especially helpful for designers. It offers useful strategies for developing customer feedback loops and turning customer insights into not just better products but better designs.
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