A customer journey map (CJM) or user journey map is a visual overview of how your customer experiences your product or service. Understanding customers is an essential part of the research process.. Its an opportunity to make informed design decisions based on user needs. Customer Journey maps are a fantastic way to map the entire experience of your user and find areas that need development.
Use Smaply to visualise your customer journey maps
Easily create and share customized journey maps, personas and stakeholder maps with Smaply. Clearly see customers perspectives, experiences and pain points to create a product that has the user in mind.
Read The Journey Mapping Playbook
The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping written by Jerry Angrave is a must read. Aimed for marketing professionals and designers will give you the knowledge to understand your customers and grow your business venture. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping.
Miro's Customer Journey Template as a guide.
Use Miros ready made Customer Journey Map template to get practice if its your first time. The template comes with actions, touchpoints, customer thoughts and feelings, process ownership and opportunities. The best part is they have an example filled in for you that you can use as a base.
.png)
.png)
