The Journey Mapping Playbook:

The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop.

##What is The Journey Mapping Playbook?

The Journey Mapping Playbook is a book by Jerry Angrave. It is an essential guide for UX Designers, UX Researchers, and other design professionals who are looking to become more experienced with journey mapping. The book provides a wealth of information, including an overview of journey mapping, expert guidance on various practical approaches, and innovative solutions to common challenges.

##What Can Designers Learn From this Book? 

Designers can learn about the basics of journey mapping, as well as more complex approaches. The book also provides advice on how to collect journey map data, interpret key insights, and create solutions that meet customer needs. Additionally, tools and techniques are explored extensively, so that designers can both understand the process and learn from examples.

##Key Focus Areas 

The Journey Mapping Playbook covers the following focus areas: 

-Journey mapping fundamentals

-Data collection

-Designing for effective journeys

-Storytelling and storytelling design

-Experiential designing

-Making customer journey maps actionable 

-Facilitating journey maps with stakeholders 

-Improving old journeys and crafting new journeys 

-Experimenting with journeys and understanding customer journeys 

-Developing new venture opportunities with journey maps

-Finalizing customer journey maps with touchpoint optimisation.

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