Designing Brand Identity book

A toolkit for creating and maintaining strong brand identity for brand managers, marketers and designers

Designing Brand Identity

Designing Brand Identity is authored by Catherine Fishel. This book explains the concept of branding and the importance of creating a distinct identity for every brand. It serves as a guide for marketing, design, and brand strategy professionals to gain a thorough understanding of brand building, design strategies, and thought-leading tactics.

What a designer can learn from this book

  • Define the concept of a brand, the tools necessary to make it effective, and the features that distinguish it from competitors
  • Develop an approach to branding and its importance for success when marketing products and services
  • Understand the six brand identity design core principles that are foundational for all firms in branding
  • Learn how to craft a unified brand design strategy throughout the design process
  • Implement successful tactics for constructing a distinctive brand identity
  • Stay up-to-date with the latest trends and developments in the design world 
  • Utilize design principles such as color, typography, shape, balance, and more to stand out from other firms
  • Recognize how to utilize social media, digital tools, and other technology to create strong, powerful brands 
  • Gain advice on how to communicate effectively with clients, vendors, and services providers in order to build a successful brand identity
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