Use your inspiration — a guide to mood boards

Easy 8 min read about mood boards and their purpose

What is a Mood Board? 

Mood boards are a collage of images, text, and other design elements used as a tool to convey an aesthetic or theme. They are often used in web design, graphic design, marketing, and advertising to set the tone and build the visual direction of a project.

What Can a Designer Learn from a Mood Board? 

Mood boards provide an easy way for designers to quickly gather and organize ideas, images, and other visual elements in one place. This can help designers create a unified design concept, ensure consistency throughout a project, and improve the overall usability of a design. By using mood boards, designers can gather ideas quickly and easily, find inspiration, and emphasize a particular message or theme. 

Creating a Mood Board

Creating a mood board is a great way to jumpstart the design process. Before creating a mood board, it’s important to decide on a theme or message that you want to convey. You can use digital tools like Pinterest and Sketch, but it’s also possible to create a physical mood board with cut outs from magazines, or even printed photographs. Once you’ve decided on the objects, colors, and fonts you want to use, arranging the elements into a coherent layout is the next step.

Templates

There are many places to find templates for mood boards, such as Templata and Cameron Chapman's helpful post on 20 Free Mood Board Templates for Designers.

Sources for Inspiration 

When looking for inspiration for mood boards, designers can turn to magazines, art, and photography for ideas. Pinterest is also a great source for finding images and ideas for mood boards. Social media networks such as Instagram are also full of images to inspire and serve as a reference for the design process. 

Conclusion 

Mood boards can be an incredibly valuable tool for designers. They can help designers organize, find inspiration, and convey a particular theme or message quickly and easily. While creating a mood board is a relatively straightforward process, it is also important to consider other elements such as color, typography, and composition. With the right tools and sources, mood boards can be a powerful tool for designing meaningful and creative projects.

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