Understand the Basics of Typography
Typography is one of the most important tools for UX designers to create impactful visual design. Typography sets the look and feel of a page and provides crucial visual cues to users. The three main elements of typography are font, size and spacing. Font selection is essential in terms of creating the look and feel of a page. Size and spacing help determine a page’s hierarchy, improve readability, and aid with website navigation. It is important for UX designers to understand and use typography effectively to make a user interface more efficient, visually appealing, and enjoyable.
Tips for Effective Typography
When selecting a font, consider how readable and easy to scan it will be. The goal is to create purposeful hierarchy and structure with typography. Use size variations to draw attention to select content and make your text more readable by adjusting lineheight, word spacing, and letter spacing. Experiment with different combinations of fonts, size and spacing to create visual hierarchy and contrast.
Make Type Your Best Friend
Designers should become comfortable with experimenting and exploring through trial and error. Typography is an art, and no hard and fast rules apply. Crafting an impactful yet user-friendly page requires both an awareness of typography fundamentals, as well as intuition and creativity. Developing a deep understanding of typography and its principles, provides the knowledge and confidence to add the layer of personality and emotion to a user interface and design a user experience that will leave a lasting impression.