The Strategy of Content Marketing

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.

Content Marketing Online Course Strategy 

Content marketing is a popular strategy used to attract, engage, and retain customers. Content marketing leverages high-quality content across multiple mediums that informs, educates and entertains the consumer. This online course, provided by Coursera, covers the key elements of content marketing such as setting objectives, creating quality content, developing effective channels, crafting a customer journey, and measuring results. Sonia Simone, co-founder of Copyblogger Media and creator of the Content Alchemy Methodology, teaches this popular course.

What Designers Can Learn 

Designers can benefit from this course as it provides a comprehensive overview of content marketing and how it can be used to create successful campaigns. Some of the key design-related topics that are discussed include creating visuals, leveraging user-generated content, writing effective calls-to-action, and creating content for multiple audiences. In addition to learning more about content marketing, designers can also learn new skills and techniques related to digital marketing, SEO, and more. 

Conclusion

This online course provides a comprehensive overview of content marketing and is suitable for both experienced designers and non-designers. By completing this course, designers can learn more about content marketing, develop new digital marketing skills, and apply these techniques to their work.

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